How we scaled Subscribr.ai from 1x to 4x ROAS in Google Ads and drove leads at Meta ads for $3-5

  • Bryan Ng (co-founder of Subscribr) is one of the top YouTube scriptwriters today who has worked with instantly, Kajabi, VidIQ, and other Top Youtubers

Part 1: Google Ads

(the problem and struggle)

Subscribr.ai co-founders Bryan Ng and Gil Hildebrandt had been managing their Google Ads in-house.

However, they struggled to scale revenue from this channel; their return on ad spend (ROAS) stagnated around 1x, and sometimes dropped even lower, especially when they tried to increase their budget…

And this is when they hired me to scale their client acquisition channel…

We've scaled their Google ads from 1x ROAS to 4x ROAS…

Here's what Bryan Ng has to say about working with me and my team

How we scaled their Google ads campaigns (the fix)

Conversion Tracking and Machine-Learning Optimization

Google Ads machine learning is NOW heavily dependent on signals and intent. Without these signals, you won't be able to leverage the AI's advanced targeting. We fixed enhanced conversion tracking, remove duplicate events, and set secondary goals like (add to carts). We want to optimize for buyers and not free trial users.

Campaign Structure and Avoiding 'Cannibalization'

Proper Google ads account structure is necessary to avoid campaign overlaps that can result in inefficient optimization, wasted ads spend. We combined multiple 'branded campaigns' disguised as generic campaigns, removed wasted ads spend and reallocate those extra budgets into new campaigns for testing.

Scaling with ROAS in Mind

When it comes to scaling Google ads campaign performance, it's important to understand that it's a combination of good cost per lead, good cost per sale, and the conversion rates of the funnel or website.

Scaling with ROAS in mind means that we are not concerned as much with vanity metrics like IMPRESSIONS, CTR, etc but are mostly concerned with the ROAS of the campaigns we've launched.

We tested multiple segments, audiences and quickly scale winners and turn off losers to make sure we are allocating the budgets properly.

Part 2: Facebook Ads

(the problem and struggle)

Subscribr.ai co-founders Bryan Ng and Gil Hildebrandt wanted to launch their high-ticket community and course: Subscribr Academy

They needed someone who could deliver tons of leads for their live webinar using Facebook ads.

They hired me and my team to generate tons of leads from Meta ads…

From $0 to $15,000+ spend in less than 3 weeks ($3 - $5/lead)

Scaling Meta ads is much faster (and easier)

With Meta (Facebook and Instagram) going fro $0 to $15,000+ in Meta ads spend is much easier than Google ads. I didn't 'season the pixel'. They have $0 spend on Meta ads before we launch this campaign. No previous campaign history.

I started with testing out creatives and copy that got the highest engagement and conversion. Then I scaled those winning audiences and creatives so that Meta would continue serving these copy/creative at the lowest cost possible.


From $0 to $15,000+ spend in less than 3 weeks ($3 - $5/lead)

Daily optimizations and eliminate wasted ads spend with proper targeting, creative design and campaign structure

We created ad copy that resonates with our ideal audience, tested tons of variations on copy and design (you'll see some examples on the next page), and we combined it with proven settings inside Meta ads manager that eliminates or drastically reduces wasted ads spend (like removing the audience network targeting, etc). I optimized the campaigns daily, manually and with the help of auto-triggers. This is how I'm able to get $3-5 cost per leads (targeting only the US/CA/UK/AU audiences).

Some creatives we've launched for Meta ads

Remarketing ads we've launched for Meta

The Outcome

The compounding impact of fixing Google's data problem and building Meta's acquisition engine from scratch meant Subscribr was no longer just relying on organic growth and word-of-mouth to acquire users.

Google Ads moved from a break-even experiment to a reliable, profitable acquisition channel at 4x ROAS — meaning every USD 1 spent returned USD 4 in revenue. At that efficiency, the channel is not a cost center; it's a growth lever that can be scaled predictably.

Meta Ads opened a second acquisition channel. At $3–$5 per lead, the payback period for a high ticket course/community ($1,000+) justified the aggressive spend.

Attribution note: Results are measured from in-platform data (Google Ads Manager and Meta Ads Manager) cross-referenced with Hyros tracking data. We report a conservative floor based on directly attributed conversions only. Assisted conversions and multi-touch attribution would likely show a higher blended return — but we only count what we can verify.

Who am I?

Hi my name is Ryan Cruz, and in the past decade, I've helped dozens of brands reach multiple 6-8 figures with paid acquisition methods.
Watch my founder story on YouTube (link below)

Why work with us

  • My name is Ryan Cruz, co-founder @TRAFFICSALAD, I've personally managed over $300,000+ per month on paid ads spend across (Google, Meta and LinkedIn ads)

🚨 Your MRR Has a Leak.
🚨 Your ARR Is Paying for It.

Most SaaS companies scaling with paid ads aren't losing money because of their product, they're losing it because their ad accounts, funnels, and tracking systems have structural failures quietly draining margin every single day. A broken conversion event, campaigns cannibalizing each other, a funnel bleeding 60% of qualified traffic before the CTA, these aren't edge cases. They're the norm. And every month they go unfixed is another month your MRR stays flat while your ad spend keeps climbing.

The Profit Leak Audit is how we find exactly what's broken. We forensically audit your ad accounts, funnel architecture, tracking systems, and attribution model, and show you, with math, what fixing them is worth to your ARR. No fluff. Just a precise diagnosis and a clear picture of what efficient, predictable scaling actually looks like for your business. Apply to see if you qualify for the Profit Leak Audit

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